TikTok has officially become the kingmaker of streaming culture. In 2025, it’s no longer critics or award shows driving buzz—it’s clips, edits, and viral trends on TikTok. A series doesn’t just succeed because of ratings; it succeeds because people can’t stop talking about it, remixing it, and making memes.

Streaming giants like Netflix, Hulu, Apple TV+, Prime Video, and Max are paying attention, designing marketing campaigns that sync with TikTok’s culture. From romantic slow-motion edits to comedic sound bites and trending challenges, TikTok is shaping the way audiences discover and engage with shows.

In this blog, we’re highlighting the 10 streaming shows that blew up on TikTok in 2025. Each of these series became more than entertainment—they became cultural moments, inspiring conversations, cosplay, and countless viral edits.
 

Netflix’s Mega-Hit: The Night Circus
 

Why TikTok Fell in Love with the Aesthetic

Erin Morgenstern’s The Night Circus adaptation on Netflix wasn’t just a series—it was a visual feast. TikTok users gravitated toward its surreal imagery, gothic romance, and dreamy magical duels. The show’s aesthetic quickly fueled trends with hashtags like #NightCircusVibes and #DarkFantasyCore.

Viral Moments and Fan Edits

One particular duel scene, with its spellbinding visuals, became TikTok’s “edit of the year.” Fans layered it with trending audio, turning the moment into a symbol of romantic longing and rivalry.

Impact on Streaming Success

Netflix reported a massive boost in global viewership, crediting TikTok buzz for extending the show’s popularity far beyond the fantasy fandom.
 

Hulu’s Dark Thriller: The Silent Patient
 

Suspense That Sparks Theories

Adapted from Alex Michaelides’ bestselling thriller, The Silent Patient became a TikTok obsession. Viewers posted endless theory videos, analyzing character motives and predicting the shocking twist ending.

Sound Bites That Went Viral

The chilling line, “She hasn’t spoken a word since,” was clipped and reused across thousands of TikTok videos, often paired with eerie background music.

How TikTok Boosted Engagement

Because TikTok thrives on mystery and speculation, the show’s cliffhanger-heavy episodes encouraged weekly content. Fans created entire communities dedicated to decoding clues.

Apple TV+’s Emotional Drama: Tomorrow, and Tomorrow, and Tomorrow
 

Relatable Quotes and Emotional Edits

This adaptation of Gabrielle Zevin’s novel about friendship and creativity resonated deeply with TikTok users. Heartfelt dialogues about love, loss, and artistic ambition were reposted as inspirational quotes, often paired with piano music.

Gaming Nostalgia on TikTok

Because the story revolves around video game design, fans used retro game aesthetics to create edits that connected both gamers and drama lovers.

A Show That Became a Comfort Trend

The hashtag #TomorrowSeries gained traction as users called it their “comfort show,” proving how TikTok shapes not just hype but also emotional attachment.
 

Prime Video’s Sci-Fi Epic: The Three-Body Problem
 

Science Fiction Made Shareable

Hard sci-fi can be intimidating, but TikTok creators distilled complex concepts from Liu Cixin’s novel into snappy explainers. Clips breaking down alien civilizations and physics phenomena trended under #SciFiTok.

Viral Visual Effects

The series’ ambitious VFX scenes—especially the alien contact sequences—were looped endlessly, making it a go-to for “mind-blowing” content.

Expanding Global Reach Through TikTok

The platform helped introduce this Chinese sci-fi masterpiece to audiences who may not have otherwise engaged with it, proving TikTok’s power in crossing cultural boundaries.
 

Max’s Fantasy Gem: The Priory of the Orange Tree
 

Aesthetic Power of Fantasy

This dragon-filled, feminist fantasy captured TikTok’s imagination with its lush costumes, fiery battles, and regal queens. Users embraced cosplay trends inspired by the show.

Trending Hashtags and Challenges

#DragonTok exploded, with fans mimicking dragon roars or posting their “house allegiance,” similar to Game of Thrones’ viral fan culture.

How TikTok Elevated Fandom

Clips of powerful female leads became motivational edits, boosting the series’ appeal beyond fantasy fans to a mainstream TikTok audience.
 

Netflix’s YA Hit: Six of Crows (Season 2)
 

Found Family and Emotional Edits

TikTok thrives on relationship-driven narratives, and Six of Crows delivered with its heist crew dynamics. Emotional scenes between Kaz and Inej were edited into thousands of fan videos.

Action-Packed Trends

Fight sequences became popular with #CrowsChallenge edits, where creators mimicked stunts or used cinematic transitions.

Fan Power Driving Popularity

Because TikTok skews younger, YA shows like this dominate. Season 2 trended weekly on TikTok charts, extending hype long after each episode aired.
 

Global Sensation: Before the Coffee Gets Cold
 

Emotional Punch in 60 Seconds

This Japanese adaptation about a time-traveling café offered bite-sized emotional moments perfect for TikTok clips. Fans shared tearful scenes under #BringTheTissues.

Cross-Cultural TikTok Appeal

Its themes of regret and second chances resonated universally, sparking viral empathy edits that required no cultural translation.

Proof of TikTok’s Global Reach

The show’s popularity on TikTok proved international series can trend just as hard as Western blockbusters.
 

Hulu’s Surprise Comedy Hit: Group Chat
 

Comedy Skits Made for TikTok

This original Hulu comedy about mismatched friends in a group chat went viral thanks to its relatable one-liners and chaotic humor.

Dialogue Clips as Memes

Lines like “That’s not what the group chat said” became reusable sound bites for everyday TikTok jokes.

Why Comedy Works on TikTok

Because humor spreads fast on TikTok, the show quickly went from under-the-radar to a mainstream streaming hit.
 

True Crime Meets Social Media

This true-crime-inspired drama sparked intense TikTok engagement as fans dissected crime scene details, motives, and theories.

Clips That Triggered Debates

A single courtroom monologue went viral, sparking debates in TikTok comments that extended the show’s cultural footprint.

How TikTok Fuels Obsession

The platform amplified binge culture by giving viewers a space to obsessively analyze each detail together.
 

Romantic Edits That Took Over TikTok

TikTok loves romance, and Threads of Fate delivered viral couple moments that dominated For You Pages under #FateTok.

Fashion and Aesthetic Trends

The show’s ethereal costume design inspired TikTok fashion creators to recreate looks.

Why Romance Thrives on TikTok

Because TikTok users thrive on emotional intensity, this series became a viral hit despite limited marketing